10 SEO Tips To Increase Your Website Traffic Organically
SEO or Search Engine Optimization is undoubtedly a very popular term, but not everyone is familiar with its importance for website and digital marketing. According to experts, following simple SEO tips and tricks can push you up on the search engine ranking. If one knows the basic rules, the results would undoubtedly be profound for his website. So, check out 10 impactful SEO tips here, that will help you increase your website traffic organically.
Important SEO Tips To Increase Website Traffic
In order to increase your website’s traffic, you must optimize your content with some on-page SEO tips. It will push your website higher on the search engine results and drive organic traffic. Here are all the measures you should take care of.
- Create Quality, Relevant & Authoritative Content
- Search Multiple Keyword Phrases For Your Content
- Your keywords should be relevant to your website and webpage.
- They should possess a decent search volume.
- Only select keywords with low competition. It is very difficult to rank with highly competitive keywords.
- You should target long-tail keywords. They possess high possibilities of ranking on Google.
- How To Include Keywords In Your Content Correctly?
- Optimize Page Title, Headings, Meta Description & URL
- Page title and meta description are the trigger points that compel users to click on your webpage’s link. Other than this, they also help Google read what the webpage is about. So, you must include well-researched keywords in them with proper format.
- Headings and subheadings carry more weight than simple text. So, you should target a variety of keywords in them too. They also help improve the navigation of your webpage, which automatically makes your content user-friendly.
- Lastly, the URL (Uniform Resource Locator) or slug of your webpage is the most important factor from an SEO point of view. It should be short or simple along with the target keyword.
- Highlight Key Points Of Your Content
- Build An Attractive, Well-Designed Website
- Use Alt Tags
- Include Internal & External Links
- Internal links: Internal links are the URLs of other web pages of your website. Most importantly, they help Google explore, index and understand all the web pages available on your website.
- External links: External links are those URLs that you take from another website. Using high-quality links improves the credibility of your website and web page.
- Speed Up Loading Time
- Use The Power Of Social Media
Content is King! Keeping this phase in mind, you have to create valuable and well-crafted content for your website. It is the most important factor to target the audience and drive traffic.
So, make sure that the content you upload on the website is accurate, audience-targeted, reliable, original readable and more than anything relevant, engaging and good enough to meet the Search Engine Optimization criterion. Other than this, engaging content builds a strong connection with the user and makes him visit your website again and again.
Creating unique and relevant content is not all! You also have to include multiple keyword phrases in your content, which helps it get Google’s attention. Keywords are those terms that people mostly search for. Google and other search engines look for those terms to index their results.
As per the SEO tips to increase your website traffic, your keyword phrases must possess the following qualities:
Use SEO tools like Google Keyword Planner, UberSuggest, Semrush, Aherfs, etc, to check these measures in your target keywords. These tools also provide a list of relevant keywords that can help.
Hence, it is important to use these terms in the content in a manner that looks natural and not as if the keywords have been stuffed. These phrases could be used in the headlines, sub-headings, and Meta Tags and help improve the chances of traffic growth on the website.
This is one of the most asked questions nowadays. Gone are the days when you can fool Google by stuffing keywords in your content. As per the new algorithm, only including keywords will not take you high on the search engine results. You also have to place them with the proper strategy and intent.
While placing a keyword, you must remember it is justifying your statement. It should go with the flow of your content. If you include keywords without any reason in your content, it is not worth anything. Apart from this, it also ruins the context of the content and irritates users.
According to expert SEO tips to increase website traffic, your website's page title, heading, subheadings, meta description, and URL should be catchy and properly embellished with keywords.
Good content is one which attracts the attention of the reader in one go. This does not mean that the content has to be engaging, but what attracts the eyes of the reader is content that is bold, italicised and even underlined in places. It is very rightly said that the best content is written for the reader/user as well as for the search engine. So, make sure your content is well-highlighted wherever required. According to SEO experts, highlighting keywords also makes a good impact on search engines.
An attractive and well-designed website structure is also very necessary to increase and hold your website traffic. It makes the first impression that lasts forever and increases the chances of viewers browsing over the content, images, and products even more. In addition to this, it aids SEO strategy, builds trust with the audience, consistency and more.
Often underestimated, Alternative Texts, commonly known as Alt Tags, play a vital role in driving organic traffic to websites. It optimizes the images for SEO purposes, conveys the essence of the Image and relates it to the content of the document or webpage. The images rank on search engines according to the alt text you enter in them. So, be descriptive, specific, and relevant while writing alt tags for your images.
Other than this, alt tags are not just for SEO but also contribute to overall website accessibility. By providing meaningful and descriptive alt tags for your images, you improve the user experience for all visitors and make your website more inclusive.
Including internal and external links in your content increases its value and helps rank higher in the search results. This is among the major SEO factors to increase your website traffic.
Your website’s loading time not only impacts the site’s visibility, and user experience and increases the bounce rate, but also adversely impacts the SEO process, Conversion Rate and more. Along with it, there could be several other reasons such as not using a Content Delivery Network (CDN), excessive overhead in the database, caching issues and more that could be slowing down its loading time and it is important to identify them and fix them as soon as possible.
So, before you try to apply these SEO tips to increase website traffic, you should take care of its loading time first. Because if you don’t, all your efforts are worthless.
Last, but not least! Create social media accounts on popular platforms like Instagram, Facebook, Linkedin, etc. They possess a huge amount of traffic, so you should take advantage of them. By sharing creative images and videos related to your business, you can drive more and more organic traffic to your website every day. Other than this, it also helps business create their brand value and build a strong relationship with the audience.
In conclusion, you are strictly advised to take care of all these SEO tips on your website. It will help you rank higher on the search engine and increase your website traffic organically. However, if you still have some queries related to this topic, feel free to contact SSDigimark.