How To Do Keyword Research For Your Content

Harsh Dubey August 19, 2023

How To Do Keyword Research For Your Content? [Beginner’s Guide]

It’s true, content is king in digital marketing. But your content is just another piece of trash if no one can get to it on the internet. Gone are the days when anyone could rank their content on search engines without proper keyword research. But nowadays, competition in this field is at its peak, and you need to put extra effort while researching for keywords.

However, if you are a beginner and don’t know anything about SEO or keyword research, we have got you covered here. In this guide, we have mentioned everything you need to know about keywords and how to find the right ones.

Let’s get started.

What Is Keyword?

Keywords are specific terms that people search on the internet. And according to the relevancy of those terms, Google or other search engine rank its results.

Say you want to gather information about the “best digital marketing agency in Bhopal”. For that, what will you enter in Google’s search engine? It could be:

  • Best digital marketing agency in Bhopal
  • Digital marketing agency in Bhopal
  • Best digital marketing agency
  • Top digital marketing agency in Bhopal
  • Best digital marketing company in Bhopal
  • Top digital marketing company in Bhopal

Google will rank most relevant results according to your searched keyword. Similarly, when you write a blog, you have to include some relevant keywords in your content. It helps search engine crawlers understand the intent of your content and rank it in the results. Now, let’s dig deep into how proper keyword research is important.

Why Keyword Research Is Important?

As we said before, keywords are the terms that define your content’s intent and are very helpful in ranking it high on search results. So, it is very important to find the right keywords. Let’s see how it helps.

  • Improve Search Engine Ranking: The first step towards your good search engine ranking is including right keywords in your content. Without it, your content is worthless and out of the competition.
  • Identify Content’s Intent: Including right keywords helps search engines understand what your content is about and value of the information it holds. The search engine crawlers rank your webpage according to it.
  • Target Specific Audience: Using keywords enables you to target the specific audience for your webpage. For example, if you are writing a piece of content on SEO tools, you may use the keyword "best SEO tools in 2023." This keyword will target a specific audience that is looking for most popular SEO tools in year 2023. Targeting audiences that are interested in your blog will increase traffic.
  • Analyse Audience Interest: Every keyword has its search volume that shows us how many people search for a specific keyword in a month. It helps us identify whether audience are interested in your chosen topic or not.
  • Know Your Competition: Along with the search volume, every keyword has competition. It means how many people already created content on the topic using that keyword. During keyword research, every keyword shows its keyword difficulty (tells about competition).

Well, we hope now you understand what is keyword and the importance of keyword research. Let’s discuss how you can research right keywords for your content. Scroll down.

How To Do Keyword Research For Your Content?

Nowadays, there are several keyword research tools available on the internet that will provide you with authentic information about your target keyword. Some best keyword research tools are:

  • Google Keyword Planner
  • UberSuggest
  • SEMrush
  • Ahrefs
  • Moz

Now, you have to understand that ‘keyword’ can be any phrase that people usually search on Google. You only need to pick a phrase related to your topic and enter it in the search box of keyword research tool.

For example, your topic is “How to get high-quality backlinks to improve website SEO?” So, what will be your keyword? It could be:

  • How to get high-quality backlinks?
  • Backlinks to improve website SEO.
  • How to get backlinks?
  • Get high-quality backlinks.

Just like this, you have to break your topic into meaningful phases and search them in a keyword research tool. It will provide you with complete data on that specific keyword and also suggest some related keyword ideas.

However, if you don’t get enough keyword suggestions from the tool, here’s another method. Search your topic on Google and it will provide you most relevant results to it. In the search results, you will see various different ways to write your blog title. Break a keyword from those titles and search them into a keyword research tool. You will also find many keyword phrases at the bottom of Google search results.

Now, you have a lot of keywords for your blog. But you can’t use all of them. So, how would you select the right ones? It’s a simple process. You just need to analyse three major points in a particular keyword that the tool provides you.

Relevancy

First of all! You must check whether the keyword is relevant to your topic or not. It is the most important aspect that you should take care of. Because if your target keyword and topic don’t define each other, search engine crawlers will get confused and never rank your webpage.

On the other hand, if you target relevant keywords in your blog, search engine crawlers can easily understand the content’s intent and rank it high in results. However, keyword research tools don’t tell you about relevancy, you need to understand it by yourself.

Competition

Secondly, check keyword difficulty (KD) of your target keyword. It tells the level of competition on a particular keyword and how difficult it is to rank your blog on it. You must select keywords with low competition, they have high possibilities of ranking on search engines. Keyword research tool will provide you with data on keyword difficulty (KD).

Search Volume

What happens if you get the first position for a keyword on Google, but no one is searching for it? Yes, it is worthless. So, you must select keywords that have a high search volume. The keyword research tool will provide you MSV (Monthly Search Volume) on every phrase you search on it. Monthly search volume shows you the average number of times audience searched a particular keyword on the internet.

By considering these three factors, you can easily find out the right keywords for your blog. Besides all this, we have one more suggestion for you. Always go for long-tail keywords, they normally have low competition and high search volume. Along with this, they easily describe the content’s intent and include various other keyword options in it.

For example, if your target keyword is “best SEO tools in 2023,” your webpage may also rank on best SEO tools, SEO tools in 2023 and SEO tools.

Well, now we hope you know how to do keyword research for your content. If you have any other queries related to this topic, feel free to contact SSDigimark.