How to use backlinks to improve your seo.

Harsh Dubey August 08, 2023

How to Get High-Quality Backlinks to Improve Your Website SEO?

“How to get high-quality backlinks” is the most asked question about digital marketing nowadays. And why not, it’s a very important thing for your website’s SEO and needs to be taken care of.

Also known as inbound links, incoming links or one-way links, backlinks are links from one website page to another via an anchor text. In fact, backlinks are the most frequently used terms in search engine optimization (SEO) and establishing backlinks with authoritative websites plays a vital role in the search engine’s algorithm.

The more backlinks you have, the higher you get on the search engine. This helps improve rankings, boost your website’s credibility, help search engines find new pages, and send referral traffic to your website.

In simpler terms, backlinks are links to your website featured on other websites. They work as “votes of confidence” from other websites that indicate search engines: “This content is valuable, authentic, and important.” When lots of strong website links to your website, Google will consider your content valuable and automatically increase its search engine ranking.

However, backlinks are not always beneficial for the SEO. Every link does not pass authority or a vote of confidence to your website. Other than this, they also leave a bad impression on Google. So, you need to create only high-quality backlinks on strong sources.

But before start learning how to get backlinks, you should know about its types. Let’s get started.

Types of Backlinks

In terms of passing authority or link juice (a slang word to describe backlink efficiency), there are only two types of backlinks: do-follow and no-follow. Here’s all you need to know about them.

  • Do-Follow Backlinks: Do-follow backlinks are the most valuable and preferred type of backlinks for Search Engine Optimization. They bring a high amount of “vote of confidence” from other websites and help increase webpage ranking. These links tell search engines that the webpage is important and should be noted.
  • No-Follow Backlinks: On the other hand, no-follow backlinks are those types of backlinks that don’t pass any amount of authority from one website to another. However, we can’t say they are useless and don’t have any benefit. Apart from not being able to bring authority, no-follow backlinks still drive traffic to your website. Experts use them when they do not want to show any relationship with the linked website.

How To Tell Backlink Is Do-Follow or No-Follow?

To check if any link is do-follow or no-follow, you have to inspect it in the browser and check its HTML code. Follow these steps down here:

  • Right-click on the link and select “Inspect” option at the bottom.
  • This will point you to HTML code of the link.
  • If you see rel=”nofollow”, it is a no-follow backlink and if you don’t, it do-follow.

Well, now we hope you know what are backlinks, why they are beneficial and what are its type. So, here we have mentioned how to get high-quality backlinks for your website. Scroll down.

How to Get High-Quality Backlinks for Your Website?

There are a lot of techniques to build backlinks for the website. But as we discussed before, not all backlinks are beneficial and good for your website. So, you must follow certain rules to get high-quality backlinks.

Focus On Quality Over Quantity

Prioritize quality over quantity when it comes to backlinks. Instead of pursuing a large number of low-quality links, focus on acquiring high-quality backlinks from authoritative and relevant websites within your industry. As per the SEO guidelines, your backlinks should take care of three major aspects.

  • Create On Reputed Website: As backlinks increase the credibility of the website, you must take it from a reputed source. If you create backlinks on a website with low authority, it makes a bad impact on the search engine.
  • On Relevant Website: The website where you create backlink should possess relevant content to your webpage.
  • Should Be Placed Naturally: Your backlink should be placed naturally. It has to show that the website chooses to link your site because it provides valuable content.

A handful of reputable backlinks from authoritative sources carry more significance and value, positively impacting your SEO efforts.

Create Backlinks With Infographics

In the last few years, building backlinks with infographics has been a most effective method. As they are highly attractive and shareable, most of the popular publications use this strategy to drive maximum traffic to their website. Along with this, they also work as high-quality backlinks that may increase your domain authority and page value.

Now, if you are worried about infographics, we have got you covered here. There are various tools available on the internet which provide pre-designed templates for free. You just need to edit them according to your webpage’s title and go on. These tools include:

  • Canva
  • Piktochart
  • Venngage Infographics

Creating graphics in these tools doesn’t require any expertise. However, if you aren’t comfortable with them either, you can hire a professional designer from Fiverr, a freelancing website.

Guest Blogging & Content Contributions

Guest Blogging is another adequate way to create high-quality backlinks for your website. For this, you just need to discover respected websites that welcome guest posts or content contributions within your industry. Offer to write informative and valuable articles for them, including a backlink to your website within the content or in your author bio.

This approach not only exposes you to a broader audience but also cultivates high-quality backlinks. By providing valuable content to reputable platforms, you establish your expertise and foster beneficial connections that enhance your SEO efforts.

Utilize Internal Links

Internal links are links within your website that connect one page to another. By strategically incorporating internal links, you can help search engines discover and understand the relationships between different pages on your website. This can improve the overall SEO value of your website and provide a better user experience.

Build Relationships & Outreach

To get high-quality backlinks, identify websites, blogs, and influential figures within your niche who possess strong online authority. Engage with them by:

  • Leaving thoughtful comments
  • Interacting on social media
  • Initiating conversations through email

Once you have built a rapport, you can explore opportunities for backlinks, such as guest posting or collaborative ventures. Reach out to them with a well-crafted request, highlighting the mutual benefits of working together and securing a valuable backlink.

Leverage Social Media

We all will agree, social media platforms provide more credibility than any website available on Google. They are some of the best sources to get high-quality backlinks and amplify your content's reach.

So, promote your content across various social media platforms to enhance visibility. For this, you have to:

  • Engage actively with your audience.
  • Share valuable & meaningful insights.
  • Share your content with relevant communities, groups, and industry influencers.

When people discover and find value in your content through social media, they will naturally link it page or website.

In conclusion, we suggest you stay vigilant and assess the performance of your backlinks through the utilization of backlink analysis tools. Monitor all metrics, such as the number of backlinks, referring domains, anchor text usage, and the authority of linking websites. Analyze this data to identify areas of potential improvement and make informed adjustments to your backlink strategy.

Besides all this, if you need more information on creating high-quality backlinks for the SEO of your website, feel free to contact SSDigimark. We are always open to help you grow.