What Is Technical SEO & Its Importance For Your Website?
First of all! Let’s explore what is technical SEO. It’s a process that focuses on optimising technical aspects of a website. It ensures that search engines can crawl, index and understand your website effortlessly.
There are various important factors that you need to take care of under technical SEO such as proper URL structure, website speed, site security, mobile-friendliness, structured data markup and much more. Along with it, technical SEO activities are also meant to improve website’s user experience.
An effective SEO strategy covers both on-page and technical factors so that search engines can access the website without a hitch. As per the recent study of SEMrush, most websites are out of the competition just because of technical SEO issues.
So, if you also possess a website and facing difficulty in ranking it high on search results, this blog is a life-saver for you. Here, we have discussed the importance of technical SEO and how you should work on it. Let’s dive into it.
Importance Of Technical SEO For Your Website
Just like content and on-page optimization, technical SEO is also very important for your website. It is all about setting up the website in a manner that helps search engines easily crawl, index and access.
Here are some benefits of effective technical SEO:
Drive Organic Traffic
As we discussed before, technical SEO helps search engine crawlers scan and index your website effectively, which makes it rank higher in results. Ultimately, ranking high on search results increases your visibility and drive maximum traffic to the website. It is the core importance of technical SEO and the reason for every activity we perform under it.
Reduce Website’s Loading Time
The amount of time your website takes to open after click matters the most. If your website takes longer than usual, users get frustrated and bounce back from the website. As per Google reports, if loading time increases by one to three seconds, the chance of bounce back also increases by 32%. This also affects the website's search engine ranking.
With good technical SEO, you can reduce your website’s loading time, which improves user experience. To make your website load faster, you need to check the following things:
- Make sure you are using an adequate hosting solution. It plays a very crucial role in a website’s performance. Some of the best hosting providers in 2023 are Hostinger, Siteground, Bluehost, etc.
- Use compressed and optimised images.
- Keep number of redirect links in control. They increase loading time.
- Reduce unnecessary spaces, comments, characters and other unwanted elements. It will reduce the file size.
- Get rid of unnecessary plugins.
Locate Duplicate Content & Eliminate
Duplicate content refers to the piece of content that is available on several URLs on the website. For example, if two URLs, http://www.domain.com/keyword/ and http://www.domain.com/category/keyword/ are linked to the same page of website, it’s a case of duplicate content.
It is another major factor that seriously hurts your website’s ranking. In simple words, If your website possesses duplicate content, you can never rank high in search results.
But with the right technical SEO practice, you can find and fix those URLs. You can also use different titles, heading tags, and meta descriptions to avoid repetition. However, the process is very vast and needs routine checks.
Set Proper Website Structure & Fix Website Issues
Technical SEO is very important for building a proper website structure and creating sitemap, which helps search engines easily crawl, understand and index your website. On the other hand, if there are some bugs related to the website structure, you identify and fix them with the use of SEO tools available online.
Here are some of the best SEO tools in 2023:
- Ahrefs
- SEMrush
- UberSuggest
- Moz Pro
- Rank Math
Along with this, these SEO tools also detect other major issues for the website such as broken links, page title issues, incorrect keywords, low-quality images, etc.
With good technical SEO practices, you can get rid of all these issues and rank your website high on the search results. However, you can’t do it all by yourself, you will need an expert for it. If you need more information on benefits of technical SEO or how to implement it, feel free to contact SSDigimark. We are always open to help.